Wednesday, March 11, 2009

Loads of Hope

In December, my area was hit by an ice storm. While there were many, many people hit worse than my family - I am still struck remembering the helpless feeling about how to get heating, cook meals, reach out for help... clean clothes certainly were out of the question. We had no idea when power was going to resume. We were lucky to get electricity back after some 13 hours. For some people it was days - not to mention the property damage, and other fallout.

P&G and Blogher are trying to get the word out about efforts to raise money via T-Shirt sales to support families that are affected by disaster in this one-of-a-kind program. The shirts are vintage-looking and support a great cause. Shirts can be purchased through this link:

From Tide's Loads of Hope Website:

Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, we travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our free mobile laundry service.

Where it all started: In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide Loads of Hope truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.

Tide Loads of Hope truck:
- 32 high-efficiency washers and dryers stationed on the truck
- Can do 300 wash and dry cycles a day -equal to one year's worth of laundry for a single family
- Will wash about 9,000 loads of laundry over a four-week period
- Leveraged during massive disasters where electricity is unavailable in the region

Tide Loads of Hope vans:
- In partnership with a local laundromat, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks
- Leveraged during disasters where neighboring communities still have a source of electricity

To date: Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.

Tide Loads of Hope Vintage Tees: Tide Loads of Hope can also be supported through the purchase of a Tide Vintage Tee. All profits go to support families affected by disaster.

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